LIMITED TIME OFFER

The Gift of (Self)Love.

Buy the Baobab Moisturiser, receive a refill free.

Made for all HUE-mans.


Experts in Hyperpigmentation.

African botanicals, powered by modern science.

lip balm texture
MORINGA LIP SALVE

PRICKLY PEAR + CASTOR OIL

CONDITION | TREAT | PREVENT


A simplified routine for maximum results.

Uniquely focusing on preventative results without compromise.

Consciously developed and responsibly sourced.

Our skincare collection of efficacious, intentional skincare essentials incorporating the most powerful African ingredients  — developed to target and prevent hyperpigmentation.

Introducing A-Beauty

All Our Packaging Is Recycled, Recyclable, and Refillable

We Are 100% Cruelty Free

Giving Back To Rural Farmers With Every Sale

Fragrance Free, Formulated for Sensitive Skin and Pregnancy Safe